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CCTV Script 28/03/16

– This is the script of CNBC's news report for China's CCTV on March 28, Monday.

Welcome to CNBC Business Daily, I'm Qian Chen.

Once upon time, there was a magical land called Disney World, filled with Princesses and charming Princes and mice and duck that can talk and drive cars.

Such a wonderland has brought prosperity to local economies as well.

Let's take a look at California, for example.

The Disneyland Resort, Orange County's largest employer, is responsible for more than $5.7 billion in annual economic activity throughout Southern California, supporting 28,000 regional jobs, according to an independent economic study.

The report estimated that the resort, its visitors, employees and contractors, generated more than $370 million in state and local taxes in 2013.

The analysis estimated that spending attributed to the resort and its visitors represented nearly a third of the $9.6-billion Orange County tourism industry in 2013. The 2009 economic estimate was produced by CB Richard Ellis.

Spending by Disneyland visitors at businesses outside of the resort totals nearly $1.4 billion annually, the report said.

And this is through the so-called "Multiplier Effect" of Tourist Spending.

If the outcome is for example 1.7, it means that from every single tourist dollar spent 70 additional cents are spent within the regions economy.

Just where are those post-entry costs coming from? Take this family's account from their recent trip to Disney World (as recorded on in March 2015) and the breakdown of their total costs.

Tickets 38%

Hotel 30%

Food 22%

Parking 2%

Souvenirs 8%

And the Chinese market is HUGE.

There are plenty of Chinese in the demographic that matters most for Disney.

Some 60% of the visitors to Tokyo Disneyland are aged 4-17, and China has 200 million people in that population cohort.

How could it not be popular? Last year, there were, according to the China National Tourism Administration, 4 billion trips to Mainland China destinations. That meant 4 trillion yuan in tourism revenue.

For Disney, the numbers mean renminbi in the bank. China International Capital Corp. estimates there will be 11.5 million visitors in first year of operation.

CNBC's Qian Chen, reporting from Singapore.

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