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Facebook or Amazon? Traders have a clear choice

Amazon.com closed at an all-time high Thursday, while Facebook ended just short of its closing peak.

Given a choice between the two Internet giants Thursday, most "Fast Money" traders had a clear preference.

Amazon shares have soared 66 percent in the last year, while Facebook's stock has spiked 55 percent. Both companies got a boost from strong first-quarter earnings.

"Facebook to me is far more interesting," said trader Karen Finerman.

Trader Dan Nathan said Facebook will become "a much more valuable company than it is now" in five years, as it sits at the front of a "massive secular shift." Facebook also looks better from a valuation standpoint, trader Guy Adami contended.

While he said he would not buy Amazon at its current prices, trader Tim Seymour said he prefers it to Facebook. He noted the e-commerce giant's entry into the shipping, fashion and media businesses.

Disclosures:

Guy Adami

Guy Adami is long CELG, EXAS, GDX, INTC, Guy Adami's wife, Linda Snow, works at Merck.

Karen Finerman

Karen is long BAC, C, DRII, DRII calls, FB, FL, GOOG, GOOGL, JPM, LYV, KORS, KORS long call spreads, M, MA, SEDG, SPY puts, URI. Her firm is long ANTM, AAPL, BAC, C, C calls, DRII, DRII calls, FB, GOOG, GOOGL, JPM, JPM calls, KORS, LYV, M, MOH, PLCE, SPY puts, URI, her firm is short IWM, MDY. Karen Finerman is on the board of GrafTech International.

Dan Nathan

Long PFE Long TWTR, Sept risk reversal WMT long May 65 puts GE long May 28 puts XHB long June put spread IWM long Sept 100 put XLB long June put spread XRT long June 45/38 put spread XLF long May/ Sept Put spread HYG long June put spread XLK long Sept Put spread FXI long aug put spred SMH long aug put spread, KO june / aug put calendar

Tim Seymour

Tim Seymour is long AAPL, AVP, BAC, BBRY, CLF, DO, EDC, EWZ, F, FCX, FXI, GM, GOOGL, GRMN, GE, GLNCY, INTC, LQD, MCD, MPEL, NKE, RACE, RAI, RL, SINA, T, TWTR, UA, VALE, VZ, XOM. Tim's firm is long BABA, BIDU, CLF, EWZ, F, HD, KO, MCD, MPEL, NKE, PEP, PF, SAVE, SBUX, SINA, VALE, VIAB, WMT, WEN, YHOO, short HYG, IWM, WYNN