Why history suggests another 11% drop is ahead for plunging Apple

Apple is falling even further down the stock market tree.

The tech giant hit its lowest level since June 2014 on Thursday, as the stock continued its post-earnings slide and fell as low as $89.47.

"That 92-level breakdown, that's now resistance," Oppenheimer technical analyst Ari Wald said Thursday on CNBC's "Power Lunch." "You're going to see people break even, people trying to buy at those lows. On the other hand, we see very little support until you get down to the low $80 range. Now that would mark about a 40 percent decline [which we have seen before]."

"What we learned in 2013," when the stock last fell by that amount, is that "you need to wait for this stock to stabilize. We haven't seen it yet, so stay away from [Apple] from now," Wald added.

A drop to $80 would represent a further 11 percent decline from Thursday's closing price.

"We see the stock as being attractively valued, but we would concur with the technical analysis and we would stay on the sidelines as we have as a seller over the last 12 months," Bryn Mawr Trust's chief investment officer, Ernie Cecilia, said Thursday.

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Specifically, he points to Apple's dependence on the iPhone as a limitation for the company.

"We think that Apple has to focus on recurring revenues as opposed to the market being focused on just, if you will, a new innovation — which will just be difficult each time," he said Thursday.

Last year, two-thirds of the tech giant's revenue came from iPhone sales. But Apple failed to meet its first-quarter earnings estimates and reported a revenue drop, causing the stock to plummet.

Disclosure: Cecilia, Cecilia's family, and Cecilia's firm are long Apple. Wald's firm makes a market in Apple shares.


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Sara Eisen

Sara Eisen joined CNBC in December 2013 as a correspondent, focusing on the global consumer. She is co-anchor of the 10AM ET hour of CNBC's "Squawk on the Street" (M-F, 9AM-11AM ET), broadcast from Post 9 at the New York Stock Exchange.

In March 2018, Eisen was named co-anchor of CNBC's "Power Lunch" (M-F, 1PM-3PM ET), which broadcasts from CNBC Global Headquarters in Englewood Cliffs, N.J.

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