For those who thought Amazon achieved total world domination, think again. Jim Cramer discovered more worlds for Amazon to conquer, particularly when it announced it would launch new lineups of private label food and consumer products.
Just as a local supermarket has cheaper store brand products, Amazon will now offer its own food competitor.
Amazon's stock barely budged on the news, which made sense to Cramer since this is still a small market for it. However, Treehouse Foods popped 2 percent on the news over speculation that it could be a possible partner with Amazon in its private-label efforts.
"Treehouse gave back all of those gains today, but I think this is an intriguing story, and you are now getting a great entry point," the "Mad Money" host said.