In the escalating arms race of luxury real estate, sellers have a new, not-so-secret weapon: Celebrity brokers.
CNBC's "Secret Lives of the Super Rich" asked three of the top celebrity brokers on the East and West coasts how they're using their fame to sell some of the most expensive listings in the U.S.
Ryan Serhant, who appears on Bravo's "Million Dollar Listing New York," leads one of the top-selling teams in the state. (Like CNBC, Bravo is a unit of Comcast's NBCUniversal.) Last year, a report by The Wall Street Journal/Real Trends ranked his team No. 1 in the state by volume.
Serhant credits part of his success to the brand he's built through the show. The actor-turned-real-estate-agent had only been in business for a year and a half when he auditioned for the series.
"I was staring at the phone and I was like, 'Come on phone, come on phone,'" he recalls.
"Five years later, do people call? Absolutely. I also use it to get in the door. Otherwise I would never be able to get with that buyer, that seller or developer."