A group of former senior Google employees has launched a start-up aimed at making existing trucks on the road driverless.
While companies from Google to Tesla are talking about driverless cars, Otto, which came out of stealth mode on Tuesday, aims to bring disruption to the long-haul trucking industry.
The four co-founders all worked at Google before this project. Anthony Levandowski, one of the founding team, was a key part of Google's own autonomous driving project.
While self-driving trucks might not be as glamorous as cars, Otto sees the technology as being able to improve a key industry.