The British Prime Minister, David Cameron, has signed up with social media groups such as Tinder, Facebook and Twitter in a bid to persuade young people to vote in the referendum on the U.K.'s membership of the European Union.
CNBC contacted Number 10 Downing Street who confirmed that Mr. Cameron addressed senior figures from the tech community on Friday last week over reaching out to potential voters.
The marketing campaign is to attract under 40's, singles and ethnic minorities who are tipped to be more likely to vote for the U.K. to remain a part of Europe.
The Prime Minister's press office told CNBC that the meeting was part of an ongoing strategy to engage younger voters.
"We are always looking for ways to try and encourage people to register to vote."
According to media reports, youth campaign group Bite the Ballot, Google and Buzzfeed were also at the meeting.
In March, Tinder launched a feature called "Swipe the Vote" that helped users identify a political preference in the US presidential race.