Alibaba has hit out at the U.S.-based International Anti-Counterfeiting Coalition (IACC) for scrapping its membership, pulling the plug on founder Jack Ma's high-profile appearance at the anti-fakes group's summit.
The Chinese e-commerce giant also embarked on a media campaign in China, in which it trumpeted its fakes-busting success and accused the IACC of being "kidnapped by the personal interests" of some of its members.
In an English-language statement, Alibaba's head of international corporate communications Jennifer Kuperman called the decision to drop Alibaba from the IACC, just a month after it was offered membership to the global fakes-fighting group, a "step in the wrong direction and regrettable."
In the statement, Kuperman said intermediaries such as Alibaba had an integral role to play in preventing the sale of fake branded goods, and that its sales platforms had a "zero-tolerance policy" on counterfeit products.
"Unfortunately, those who pressured the IACC on this decision prefer a confrontational approach: pitting brands against Alibaba and other industry participants in the hopes of prolonged litigation," she said.