Rovio Entertainment's transformation from a Finnish mobile game maker to a Hollywood producer isn't unusual, according to the creator of the company's most iconic game "Angry Birds".
The plot of the 3D "The Angry Birds Movie", which will be released in the U.S. on Friday, is similar to the games: Green pigs have stolen the birds' eggs, making them very angry and setting them on a quest to recover the eggs.
Rovio bankrolled the production of the movie, four years in the making, for a reported sum of $73 million and hired Disney and Sony Pictures veterans to direct it.
Peter Vesterbacka, who's known within Rovio ranks as The Mighty Eagle, told CNBC ultimately he wants Angry Birds to become as iconic as the likes of Mickey Mouse, Mario and Hello Kitty.
"For us, it's all about the brand and the fans," he said. "We have been very busy working on [creating] Angry Birds experiences in all forms and shapes for our fans."