BeMyEye, a start-up that crowdsources people to carry out mystery shopping and data collection tasks for major brands like Coca Cola in exchange for money, has raised 6.5 million euros ($7.2 million)and announced an acquisition as it eyes international expansion.
Brands from Nestle to Samsung need to find out if stores are stocking their products properly, how they are being promoted, and where they are being placed against their competitors. But for a giant conglomerate whose products could be in hundreds of stores across the world, this can be difficult
This is where the five-year-old Italian firm comes in. BeMyEye allows people to sign up to its platform and brands to send out requests for people to go around and take pictures of their products in certain shops or even the outside of store fronts for services like the Yellow Pages. These people are rewarded with money.
Users – who are known as "eyes" – are notified when a job pops up in their area and they can choose whether to accept that or not.