Broadcasting sports online likely provides a better viewing experience, said Jo Porter, managing partner of strategy and insight at sports and entertainment agency, HSE Cake.
"By broadcasting the sport live, these platforms are now pulling all elements of the next-generation sporting experience onto one platform: The viewing, the gaming, the real-time commentary, analysis et cetera," she told CNBC via email.
"This will deepen the engagement beyond the traditional linear experience and bring larger audiences to these sports, ultimately, audiences who are already choosing not to watch traditional TV," Porter added.
However, the cord-cutting trend presents a big challenge for traditional broadcasters and media companies, who may have to change their strategy in order to compete.
"These businesses are creators and curators of top-notch content. That expertise is even more relevant today than it ever has been and is what will help them to compete," said Yakob.
"How they package and price their content is the thing that's most under threat and I'd suggest they figure out how to be more customer-centric in their approach to this to better compete going forward."
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