The News Feed is the first thing you see when you open the Facebook app and the social networking company wants it to get a lot more personal.
Earlier this month, tweets surfaced showing Facebook testing a feature to allow users to scroll through categories such as "sports" or "world news" in the News Feed.
The testing was confirmed by a senior product designer on Thursday to CNBC who explained why customization of Facebook's features area is a key focus for the company.
"The thing that we want to do, you know our goal with News Feed, is if you as an individual get the stories and the news and the content that is most interesting to you. Not to the world at large but to you," Julie Zhuo, vice president of product design at Facebook,told CNBC in an interview at The Next Web Conference.
"Part of doing that is to make sure that we are able to get better signal about what you care about, what you don't care about. And a huge mission of the news feed team to really make that experience better and better so that you know we can get to the point where all the stuff we are showing you is the stuff that you want to see in the order of what's most important to you."