Periscope is "moving very aggressively" into the live event broadcasting space, the chief executive of the live streaming app told CNBC on Thursday.
Last month, Twitter, which owns Periscope, signed a deal with the NFL to allow some Thursday night games to be streamed via its platform. It marked the first foray for Twitter into live broadcasting shows which are typically broadcast on TV.
As part of the deal, players and teams would use Periscope to live stream pre-match snippets. And there could be more such deals to come.
"I think you can see that we are taking this space very seriously and moving very aggressively ... we are working on many other opportunities," Kayvon Beykpour, chief executive of Periscope, told CNBC in an interview at The Next Web conference in Amsterdam on Thursday.
What the app's exact role in the future of these deals is unclear, but Periscope's boss gave a little insight using the NFL partnership as an example.
"The NFL broadcast is going to be less interactive ... but there is going to be an immense amount of activity around you watching with friends or other people," Beykpour said.
This could mean that Periscope will play a key role in interaction among fans of live shows.
Periscope has stepped up its product development of late. The start-up recently introduced a feature allowing live broadcasts to be saved and re-watched as well as letting people watch a Persicope natively in the Twitter app. Previously, users would have to click a link to be taken to the Periscope app. The company is also testing a button within the Twitter app which allows users to go live via Periscope without leaving Twitter.
Live braodcasts also presents new opportunities to advertise, something that investors will be hoping Twitter will gain amid sluggish user growth.
"I think you'll see the monetization and advertising approaches will begin to take shape," Beykpour said.
