Apple's suppliers dropped hints that the iPhone is moving away from the "numbered" cycle, and toward an iPhone Pro, according to a new research note released this week.
Apple is likely to join the shift toward organic LED (OLED) smartphone screens, a Pacific Crest supply-chain check revealed Thursday. That, combined with an all-glass casing, could signal enough an overhaul that the iPhone 7s Plus might merit a more emotive name, like iPhone Pro, wrote the authors of the note.
"We do not believe the majority of consumers care enough about OLED, in and of itself, to drive a significant change in iPhone upgrade rates or share gains," wrote Pacific Crest. "However, Apple's potential transition to OLED seems likely to accompany a broader change to the form factor to a glass enclosure from metal."