'Commitment rings' aim to stop 'Netflix infidelity' among binge-watching couples

Scott Stump

Are you worried that your significant other is faking surprise at a plot twist in "House of Cards" because he or she has already watched it without telling you?

You may be a victim of "binge cheating."

Either that, or you're a perpetrator — the person who just can't stop yourself from watching three episodes ahead in "Orange is the New Black" without your partner knowing.

But as it turns out, the solution to "Netflix infidelity" among couples may come from, of all places, an ice cream company.

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The U.K. ice cream brand Cornetto aims to combat the issue with "commitment rings," wearable tech that features near-field communication (NFC) that links the rings to streaming services like Netflix, Amazon or Hulu for six months.

Users register the rings through an app and choose what shows they want to watch together. If the rings are not close to one another, the app will block the series from being watched. Cornetto has advertised the rings with the tag line, "Love should last more than one season."

"This isn't real, c'mon,'' TODAY's Tamron Hall said on Monday. "There's no way."

"It's a real problem,'' Carson Daly said.

By Scott Stump,
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(Disclosure: Comcast, which owns CNBC parent NBCUniversal, is a co-owner of Hulu.)