Ford President and CEO Mark Fields may have one of the most challenging jobs of any executive here at Code Conference: transition a 113 year old auto-maker into a product and mobility services business. All this must happen without alienating current consumers, damaging the existing brand and negotiating with regulators.
The cars of our future will have advanced autonomous features, and hardware and software designed to deliver all kinds of content where and how consumers want it, said Fields. To do this, Ford is actively investing in building mobility into its vehicles, exploring partnerships with tech companies, as well as potential acquisitions, and working with regulators.
"We have everything on the table," said Fields in his on-stage interview with Re/code executive editor Kara Swisher.