Online maps, email and even search existed before Google had products in those area. Now, Google is the world's most valuable internet company and dominates digital advertising.
At the Code Conference on Wednesday, Pichai said Google is taking a "very long-term view" when it comes to putting artificial intelligence into devices and making it usable for consumers.
Amazon may be first with Echo, but there's plenty of time.
"We're at the 1 percent state of what we can do here," Pichai said on stage at the event in Rancho Palos Verdes, California.
Amazon CEO Jeff Bezos took the stage Tuesday night and talked at length about the future of artificial intelligence.
"It's hard to overstate how big of an impact it's going to have on society over the next 20 years," Bezos said.
And IBM CEO Ginny Rometty, during her keynote Wednesday, touted the future of the Watson platform for cognitive computing.
At Google's developer conference in May, the Mountain View, California-based company introduced Google Home, a competitor to Echo. The product is expected later this year.
CNBC's parent NBCUniversal is an investor in Recode's parent Vox, and the companies have a content-sharing arrangement.