Nasdaq has always targeted the tech sector for new listings, but it's also aiming for trade in companies that don't want to go public, the trading platform's CEO Robert Greifeld told CNBC.
"Certain companies need to gestate longer or want to stay private longer so we launched what's known as Nasdaq Private Markets (NPM). It allows companies to provide liquidity to their employees, to allow early stage investors to enter or exit without having to go public," he told CNBC's "Squawk Box." The client portfolio includes names such as Pinterest, Motley Fool and Tango.
"We want to be positioned wherever a company is in their lifecycle," Greifeld said.
NPM was launched in 2013 after legislation in the U.S. raised the number of shareholders allowed in a private company to 2,000 from 500, excluding employees. Last year, NPM acquired rival SecondMarket Solutions. Nasdaq is focusing on merging the two companies.