Wal-Mart's annual shareholder meeting wrapped up today. The company is going the extra mile and revealed some new initiatives to compete with other online retailers.

Shares of the world's largest retailer have rallied 15-percent year-to-date.

The "Halftime Report" experts are divided on how to play Wal-Mart.

Jon Najarian and Stephanie Link are bullish on the stock.

The stock will continue moving higher, Link said. "They've made all their announcements in terms of investment spending, so now we're just waiting for it to bear fruit." She also likes the stock's 2.8% dividend yield.

Najarian is optimistic on strategy. "I think they're competing very effectively against the biggest competitor on the planet, Amazon," he said.

On the other hand, Josh Brown and Jim Lebenthal don't see opportunity here.

Wal-Mart will lose money trying to compete with Amazon, according to Brown. "Sam Walton would roll over in his grave if he saw the red ink these new initiatives will bear," he said.

It's a bad stock, Lebenthal warned. "I'm not sure it has any higher to go here."

—By CNBC Producer Bree Kelly. Follow her on Twitter @Bree_Kelly