Forget what you learned about Kazakhstan from Borat.
The Central Asian country once lampooned by Sacha Baron Cohen's bumbling TV journalist character, offers great potential for international retailers, according to research from management consulting firm A.T. Kearney.
Kazakhstan ranked as the fourth best developing country for retail investments, scoring 56.5 out of 100 on A.T. Kearney's 2016 Global Retail Development Index, after Malaysia which placed third on the index scoring 59.6.
China topped the retail index, with a score of 72.6, followed closely by India at 71.
The index measured countries based on four variables: Country and business risk, market attractiveness, market saturation and time pressure timeframe, which measures how rapidly the retail sector is advancing and thus the pressure for retailers to enter the market and capture the growth opportunity.