T-Mobile just lobbed some more bait to pull customers from rivals.
The telecom company announced Monday it will give existing and new customers a share of its stock. T-Mobile also will offer an app with deals for companies like Domino's, StubHub and Wendy's as part of its ongoing "Un-carrier" initiative.
The efforts will address pitfalls in loyalty programs, what T-Mobile CEO John Legere called "a big pain point" in the wireless industry.
"Every Un-carry move we've done, people scratch their heads and say, 'How can they do that?' What I hope is that on this one, scratch away. It's in our financials, it's in our guidance," Legere said Monday on CNBC's "Closing Bell."