New IPSOS data shows CNBC remains Number One Business News Network in Europe
The latest IPSOS Affluent Survey Europe results published today show that CNBC retains its position as the number one business and financial news network in Europe, reaching 6.9 million affluent Europeans each month.
With a cross-platform monthly reach of 13.4% in the Jan-Dec 2015 fieldwork period, CNBC is ahead of Bloomberg (11.7%), Time (10.1%), Financial Times (10%), Economist (9%), International New York Times (7.7%), Forbes (6.9%), Wall Street Journal (6.3%) and Fortune (4%). The CNBC network has grown its total reach by 3% year-on-year.
Commenting on the figures, John Casey, SVP of News and Programming at CNBC International said:
"These results confirm that CNBC is still the first choice for the European C-Suite. We are particularly strong in TV, with solid growth in key European markets* helping to put our viewership 26% ahead of our closest rivals. Our continued investment into digital content means I'm bullish about what we can achieve in the year ahead to grow our audience further."
GlobalWebIndex**, the world's largest study of digital consumers, also confirms CNBC's position as the Number One business news network in Europe.
ENDS
Notes to Editors:
*CNBC TV viewership increases y-o-y in key markets such as: UK (+15%), Germany (+12%), Spain (+22%), Switzerland (+33%)
** GWI, which collects data from 13 European markets and examines the consumption habits of the top 25% of income earners states CNBC's monthly reach is 16% greater than its nearest rival.
Contact:
Sarah Whiteacre
+44(0)2036187121
sarah.whiteacre@cnbc.com
ABOUT CNBC:
CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with three regional networks including CNBC in Asia, CNBC in EMEA and CNBC in the US. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. CNBC is dedicated to CEOs, senior corporate executives; the financial services industry and private investors. The channel is available in more than 385 million homes worldwide. CNBC is a division of NBCUniversal.