This start-up has raised $3 million in funding to fuel a website that lures users by giving stuff away for free.
It's called Poshly.com, and the early stage start-up has given away more than $100,000 in freebies like Sephora gift cards, Jimmy Choo perfume and even water-resistant speakers.
But there's a catch. Visitors to the site who want to score something for free must answer a short list of questions like: How old are you? Have you ever been on a cruise vacation? What's your skin tone? And only after answering 10-12 questions do users qualify for a chance to win the freebie.
Founder and CEO Doreen Bloch says Poshly's proprietary technology engages consumers with what she calls quizzes. Brands not only pay for access to the consumer data, but also provide Poshly with the items that are given away.
"Brands always feel like they're behind because trends in the beauty industry move at the speed of light," Bloch said. "As an avid beauty consumer, I saw an opportunity to bring big data and beauty to help solve this problem."