After months of tough debates, the presidential candidates have finally been whittled down to Hillary Clinton and Donald Trump. And now that the primaries are over, Jim Cramer expects a significant amount of money to be spent in order to attract votes.
"This election has broken records in terms of ad spending, and that was just during the primaries. Now that we are moving into the general, I expect this trend to continue," the "Mad Money" host said.
Regardless of investors' political beliefs, there is no denying that the election season represents a huge windfall for companies selling advertising space. Additionally, the biggest beneficiaries from spending tend to be local television stations, particularly those with a presence in key swing states.
Cramer pointed to Tegna, E. W. Scripps, Gray Television, Entravision Communications and Nextar Broadcasting Group as the biggest potential election beneficiaries. He analyzed each one to determine the winners.
As for Entravision, the leading Latino-oriented media company in the U.S., Cramer had some reservations with Trump. The Latino demographic has become important to American politics, especially at a presidential level.
"Whether you love Trump or hate him, I think anyone can admit that he doesn't seem particularly interested in courting the Hispanic vote," Cramer said.
He doubts that either Clinton or Trump campaigns will be in a bidding war for Entravision Univision affiliates.