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Cramer Remix: Trump's candidacy makes this stock a loser

After months of tough debates, the presidential candidates have finally been whittled down to Hillary Clinton and Donald Trump. And now that the primaries are over, Jim Cramer expects a significant amount of money to be spent in order to attract votes.

"This election has broken records in terms of ad spending, and that was just during the primaries. Now that we are moving into the general, I expect this trend to continue," the "Mad Money" host said.

Regardless of investors' political beliefs, there is no denying that the election season represents a huge windfall for companies selling advertising space. Additionally, the biggest beneficiaries from spending tend to be local television stations, particularly those with a presence in key swing states.

Cramer pointed to Tegna, E. W. Scripps, Gray Television, Entravision Communications and Nextar Broadcasting Group as the biggest potential election beneficiaries. He analyzed each one to determine the winners.

As for Entravision, the leading Latino-oriented media company in the U.S., Cramer had some reservations with Trump. The Latino demographic has become important to American politics, especially at a presidential level.

"Whether you love Trump or hate him, I think anyone can admit that he doesn't seem particularly interested in courting the Hispanic vote," Cramer said.

He doubts that either Clinton or Trump campaigns will be in a bidding war for Entravision Univision affiliates.

Donald Trump and Hillary Clinton, presidential candidates
Reuters
Donald Trump and Hillary Clinton, presidential candidates

With the averages taking a tumble on Monday, Cramer wants investors to use the weakness to buy technology stocks. After all, the tech sector is desperate for consolidation.

As soon as he saw the news of Microsoft's $26.2 billion acquisition of LinkedIn at $196 per share, Cramer knew tech was back. With tech representing more than 18 percent of the S&P 500, this was big news.

"Tech is back in a big way that makes me feel like the kind of oil-related overseas imported decline we had to day is giving us some excellent buying opportunities," Cramer said.

However, one industry that Cramer was not-so sanguine about, was the coal industry. This year will be the first time that natural gas is set to surpass coal in the U.S. as a main power source. Cramer knew coal would be dethroned, but he was shocked by how fast it happened.

"I just didn't believe that our largely coal-based utility system could suddenly stop being largely coal based … sure, we figured natural gas would gradually surpass coal over time, we just didn't see it happening so soon," the "Mad Money" host said.

It seems that Cramer wasn't the only one shocked by the velocity of coal's popularity, either. As a result, he thinks it will have major implications on the stock market as many investors may have not anticipated the decline.

Microsoft CEO Satya Nadella delivers a keynote address during the 2014 Microsoft Build developer conference on April 2, 2014 in San Francisco, California.
Getty Images
Microsoft CEO Satya Nadella delivers a keynote address during the 2014 Microsoft Build developer conference on April 2, 2014 in San Francisco, California.

With Trump and Clinton producing so many news stories this year, Cramer also turned his attention to a new website recently launched by Vanity Fair called The Hive. The mission of the site is to have its own identity under the Vanity Fair umbrella, and devote coverage to business, technology and politics.

Cramer referred to The Hive as the intersection between Wall Street, Washington and Silicon Valley. While its parent company Condé Nast is privately held, Cramer recognized that doing homework is an important part of investing. Therefore keeping up with sources and news is important step to maintaining a portfolio.

To learn more, he spoke with the Editor of The Hive, Jon Kelly, who explained the importance of integrating various elements of content into the site.

"We want to be a mix of both fast paced journalism that is keeping up with the 24-7 news cycle, but this is also a Vanity Fair site, so it's got to be premium content," Kelly said.

In the Lightning Round, Cramer gave his take on a few caller favorite stocks:

Cracker Barrel Old Country Store: "I thought that Cracker Barrel quarter was terrific. The stock has been coming off, I think that's a mistake. I want to buy Cracker Barrel."

McEwen Mining Inc: "Bruce Kamich who writes with me at RealMoney.com said it could break out even further. I've see the stock go up, he recommended it lower. This thing could break to $5. I think you've got a winner."