The domestic diva is at it again with another new venture, the first under her new parent company Sequential Brands.
Martha Stewart is teaming up with meal-kit delivery service Marley Spoon to develop recipes and send them along with the premeasured ingredients, directly to your doorstep.
The partnership, called Martha & Marley Spoon, puts Martha directly in competition with start-ups Blue Apron, Plated, Munchery and others. These services look to provide consumers with an easier way to get dinner onto the table.
The meal kits will be sold at Marley Spoon's existing website, where shoppers can select whether they want a two-person box, a family box or need additional meals. Kits are priced from $8.70 to $12 per meal, with pricing depending on the number of purchases.
All meals can be prepared and cooked in less than 40 minutes and come with visual instructions to guide home cooks.
For the Martha & Marley Spoon line, recipes will be drawn from Martha Stewart's existing recipes.
"This partnership marks an exciting milestone for the Martha Stewart brand as we expand into one of the fastest growing food categories," Sequential Brands CEO Yehuda Shmidman said in a press release.