Bourbon is currently enjoying an incredible surge in popularity as millennials eschew boring old vodka for something with a little more character. And as the taste for whiskey grows, demand is outpacing supply — largely because it takes a considerable amount of time to make, with most bourbons aging in wooden barrels for years before they're bottled and sold.
But where there's a problem, there's inevitably a starry-eyed young startup figuring out how to monetize a solution. As CNET reports, a number of small new distilleries are "turning to new technologies and processes they hope will deliver the taste and finish people expect from quality bourbon, without the expense" — or the time investment.
A three-year-old company called Cleveland Whiskey is using pressurization (and some other top-secret, proprietary techniques) to make bourbon in less than a week: The newly made booze is placed into jars along with oxygen and wood, and the pressurized environment "forces the spirit to continually move in and out of the wood."
Meanwhile, another startup called Terressentia has its own "rapid-aging process" that can eliminate harsh flavors in spirits, mimicking the 'mellowing out' process that usually takes years.
Read more from Eater:
Sorry, there's only one legit kind of American barbecue
The unlikely relationship between sugar and growth spurts
The World's 50 Best List: Predictions, problems, and parameters for 2016