Sony's taking pains not to compare the launch of PlayStation VR to that of a new video game console, but Andrew House, president and group CEO of Sony Interactive Entertainment, is warning fans that there could be some similar frustrations.
"We have growing confidence that we'll be supply constrained with this product, but we'll do our very best to meet demand," House said in an exclusive conversation with CNBC.com. "Virtual reality is a medium that's in its infancy. With such a nascent, very new form of storytelling, it's difficult to predict what user uptake is going to be."
It's giving consumers plenty of time to board the VR hype train, though. PlayStation VR will go on sale Oct. 13 for $399, a notably lower price point than the Oculus Rift or HTC Vive (both of which are PC-centric VR headsets). Beyond the price, there's the added advantage of the more than 40 million PlayStation 4 owners, who don't have to worry about whether their system will be powerful enough to run VR. (All PS4s are compatible with the headset.)