Stephen Curry has been a big focus during the NBA playoffs - and throughout the season - snatching up the league's MVP award and leading in scoring for the second year in a row.
The spotlight on Curry has been a win for Under Armour. The company recently extended the point guard's contract through 2024. The sponsorship has helped the company boost shoe sales by 40% over the last quarter. The "Curry One" alone helped Under Armour sell a record $153 million in shoes in three months.
Scott Wapner got a chance to sit down with Under Armour CEO, Kevin Plank, to discuss what Stephen Curry has meant to the brand, as well as the company's growing competition with Nike.