How much would you pay for unlimited flights to London or Paris? For Frantz Yvelin, CEO of boutique airline La Compagnie, $35,000 is the magic number.
On Saturday, Yvelin's business-class only airline will sell 10 unlimited flight passes for travelers flying between New York and London or Paris.
The airline is looking to collect $350,000 in revenue on the idea that $673 a week is a great deal for New York-area travelers making numerous round-trip flights to London or Paris, which can easily cost in the thousands of dollars.
"Numerous," however, is key. Though business travelers who fly every week or two between New York and London or Paris would surely get their money's worth, those flying less frequently would likely be better off shopping around.
"We are very confident in this offer," Yvelin told CNBC. "We thought this was a good way for us to celebrate our second birthday."
Based in Paris, France, La Compagnie has been flying since July 2014. Its fleet consists of two Boeing 757-200 planes filled with 74 business class seats. And while its offer is sure to garner plenty of attention, it's also a sign of how competitive international business class travel out of New York has become.
The aviation research and consulting firm OAG said the number of overall business class seats available between New York and London has jumped 35 percent in the last six years. Delta is one major carrier that is targeting business class flyers out of the Big Apple. Its increased presence at New York's John F. Kennedy Airport has contributed to that airline's 54 percent increase in business class seats between New York and London since 2010.