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Twitter users can now share 140 second videos

Twitter users will be able to share longer videos and see longer videos on Vine.

The online social networking platform announced updates to its video products Tuesday, including extending its video limit from 30 seconds to 140 seconds, to make it easier and more profitable for creators to make videos.

It is all a part of Twitter's effort to drive video viewing and consumption for the growing market of mobile video advertisements.

Other announcements include Twitter Engage, a new standalone app that will allow creators a way to monitor engagement and and get faster, more detailed analytics on how their Tweets are performing.

And then there is improved video browsing. Twitter will make it easier for its users to discover videos by tapping on a video Tweet or Vine in the Home timeline. Users will be prompted to launch a full-screen interface with more suggested video Tweets below.

Twitter were up half a percent in pre-market trading.