Polls leading up to the Brexit vote show the two sides are running neck and neck, but the movement for the U.K. to remain in the European Union seems to be gaining steam on Twitter.
British voters head to the polls today with about 35 percent of the related traffic on the social network in favor of votes to remain, according to ongoing research at the Neuropolitics Research Lab at the University of Edinburgh in Scotland, which has been tracking the sentiment of tweets based on the hashtags they include.
That may not seem great for the remain movement, as leave votes are still winning on Twitter with 65 percent of the hashtag sentiments. But according to the researchers, the Twitter data is more useful for tracking changes over time than the absolute percentage of people who support one side or the other.
So the recent surge in hashtags like #Remain and #StrongerIn versus tags like #VoteLeave and #LeaveEU is in line with polling that also shows some gains for the remain camp. Remain hashtags are up about 14 points since only a month ago, and more than 30 points since last summer.