I'm no political expert. But I'm an expert on millennials and millennials hold the keys to the White House. If you have any doubt about how important young voters are, just ask Mitt Romney.
In 2012, young voters were decisively in favor of Barack Obama, giving him a keen advantage over his opponent. This year, millennials came out in droves for Bernie Sanders, proving that if you're speaking the right language, young voters are willing to get involved in the political system. Millennials aren't apathetic narcissists who refuse to vote. We're the largest generation in American history—a necessary demographic to win if you hope to live on Pennsylvania Avenue.
Regardless of demographics, Clinton and Trump are both facing an uphill battle to the White House. If they want to start gaining ground, particularly among America's youngest voters—and believe me they do—then they better get moving. I'll offer four recommendations, in case their campaign managers are reading: