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Next iPhones will reportedly have much more storage

The next iPhone could reclaim its place on the best-smartphone throne, the The Wall Street Journal reports, thanks especially to one special feature: More storage.

The new starting point for storage on the new entry-level iPhone will be 32GB, up from 16GB, sources told the Journal..

The move puts Apple on par with other high-end smartphone makers like Samsung, the Journal reports. But as the Journal has reported in the past, the move interferes with the big upgrade offer to 64GB that had bolstered Apple's margins.

Apple's next iteration of the iPhone, likely to come in September, is rumored to have substantial changes to the flagship devices, such as the removal of headphone jacks, better cameras and better battery life. Wall Street is watching Apple's profile, after the company saw its first year-over-year quarterly sales drop since 2003 in the second quarter as users seem to keep their phones for longer.

Apple declined to comment.

For more on the new iPhone's potential upgrades, see the full story at WSJ.com.