MINNEAPOLIS, July 06, 2016 (GLOBE NEWSWIRE) -- GWG Holdings, Inc. (GWG) (Nasdaq:GWGH), a specialty finance company and a leading purchaser in the life insurance secondary market, won a Marketing Communications Best of Show Award from the Insurance Marketing & Communications Association (IMCA).
GWG was recognized in the Broadcast Media Spot or Campaign category. The award-winning entry featured GWG President Michael Freedman as a guest on two televised segments: Lifetime’s The Balancing Act and Modern Living with kathy ireland® as sponsored programming.
One of GWG’s main objectives for the broadcast campaign was to build awareness for the life insurance secondary market, which allows seniors to sell the life insurance policies they no longer want, need, or can afford at a fair market value, and provides immediate funds to meet their post-retirement financial goals.
The judges commended GWG for taking a lead in educating the public about a little-known financial resource, and conveying a targeted and compelling message to a specific audience segment. The judges also recognized GWG’s effective use of integrated graphics and social media to support the campaign.
The broadcast programs provided targeted media support for GWG member agents and financial professionals whose clients and prospects are seniors and retirees. Freedman’s appearances generated sharp increases in GWG website traffic and its YouTube channel hits.
“We’re pleased to have been recognized by IMCA for this campaign and what it represents in our efforts to expand awareness among seniors and their families about the value of the life insurance secondary market,” said Freedman. “Most Americans don’t know their life insurance policy is an asset that can be sold, making it a valuable source of income for seniors when they need it most.”
Founded in 1923, IMCA is dedicated to delivering leading-edge marketing and communication techniques that help to maximize business outcomes of its members. The IMCA Showcase Awards program was created to recognize the most effective and innovative work from the best minds in insurance marketing and communications. Now in its 58th year, the awards have been recognizing outstanding marketing and communications work in the insurance industry and promoting higher standards of excellence.
About GWG Holdings, Inc.
GWG Holdings, Inc. (GWG) (Nasdaq:GWGH) is a specialty finance company and a leading purchaser in the life insurance secondary market. GWG is dedicated to creating a vibrant life insurance secondary market for the economic benefit of seniors seeking post-retirement financial solutions, investors seeking yield derived from non-correlated assets, financial advisors seeking value-added products and services for their clients, and shareholders seeking to benefit from the growth of this marketplace. As of March 31, 2016, GWG’s growing portfolio consisted of over $1.0 billion in face value of benefits. Since 2006, GWG has purchased nearly $2 billion in life insurance policy benefits and paid seniors over $335 million for their policies.
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Source:GWG Holdings, Inc.