London. Monday 11th July. CNBC International, Europe's number one business and financial news channel, will trial streaming its daily morning show Street Signs via its Facebook page this week.
In the latest in a series of digital announcements from the network, the trial will allow CNBC's social media audience to view its TV product for the first time.
With Brexit continuing to send shockwaves through the global financial markets, CNBC has seen an unprecedented volume of people coming to the network over the last two weeks.
CNBC International's head of news and programming, John Casey said:
"Alongside surging traffic from our core C-Suite and investor audience, we have noted a marked increase in the number of millennials using our product. They are mainly consuming social content via mobile and tablet. Our Facebook Live trial will allow our digital native audience to trial our TV product for the first time."
The live streaming of Street Signs will be broadcast daily on CNBC International's Facebook page – Facebook.com/CNBCInternational - between 9am and 10am BST. Following the trial the network will make a decision as to whether the daily Facebook Live stream will become a permanent feature.
During the TV ad-breaks, CNBC International's social media team have a host of immersive content planned for Facebook users to become involved in the show taking place live on-air. The ad-breaks will also give viewers a behind the scenes look at CNBC International's London headquarters and a chance to meet some of its most popular journalists.
Ends
Contact:
Lee Thompson, EMEA Communications Manager
Lee.Thompson@CNBC.com / +44 (0)20 7653 9398
About CNBC International:
CNBC is the leading global broadcaster of live business and financial news and information, reporting directly from the major financial markets around the globe with three regional networks including CNBC in Asia, CNBC in EMEA and CNBC in the US. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools. CNBC is dedicated to CEOs, senior corporate executives; the financial services industry and private investors. The channel is available in more than 385 million homes worldwide. CNBC is a division of NBCUniversal.