Earlier this year, Apple announced it was working on an unscripted reality TV show about app developers. Now, that show has a name (with a pretty good pun): Planet of the Apps. An open casting call launched this week is asking for "100 of the world's most talented app creators," with the show's creators requesting that would-be participants send in information about their prospective app as well as a one-minute video profile of themselves and their team.
We don't yet know the exact format of the show, but given it's a competition about apps, it can't hold too many surprises. Think Shark Tank with fewer sharks and more viable product pitches. Or an episode of The Bachelor, where instead of wooing an eligible young beefcake, contestants will compete to impress Eddy Cue. (Disclaimer: There's no indication that Cue is going to appear on the show, and whether or not he can be deemed a 'beefcake' is entirely a matter of taste.)