Whenis a podcast not a podcast? When it's a 'Channel."
In a bid to develop more personalized content, Audible is trying to bring a Netflix sensibility to reading junkies. The company, whose parent is Internet giant Amazon, recently announced the creation of 'Channels'—an unlimited, on demand service chock full of original programming, periodicals and a variety of exclusive content.
Free for existing Audible subscribers, 'Channels' can also be purchased as a stand-alone service by non-subscribers for $4.95 a month. The company has content partnerships that range from The Wall Street Journal and The New York Times to original programming that features noted comedians and actors.
Audible is the world's largest seller of downloadable audiobooks, with over 300,000 available for purchase in their online library. And by opening up Channel, Audible expects to offer plenty of "spoken-word entertainment" to audiences everywhere, and perhaps introduce audiophiles to the concept of "binge-listening."
"Many millions of Audible listeners now read with their ears," Audible CEO Don Katz told CNBC in a recent interview.
"Channels will be the place where high-quality, short-form, audio information and entertainment captures and conveys a compelling sense of the world for daily consumption, in fast-twitch time," he added.