Pokémon Go may only be a few weeks old, but it's already had a significant impact on the market.
Nintendo -- the company behind the app -- has seen its market cap grow by $20 billion since the launch of the game.
While Nintendo works to ensure the game's longevity, and the company's competitors scramble to capitalize on augmented reality, one company stands to make a killing.
In a note out today, Needham analyst Laura Martin argues that Pokémon Go could add $3B to Apple's revenue.
Martin joined the "Halftime Report" to explain exactly how Pikachu will lift Apple's top line.