Asia markets fell on Friday, with shares of Nintendo and McDonald's Holdings losing steam after initially jumping on the news the highly popular "Pokemon Go" app finally launched in Japan, after weeks of anticipation.
Nintendo shares closed up 0.79 percent at 28,220 yen, giving up much of its nearly 5 percent rise earlier. Nintendo, which has seen its shares nearly double since July 6 when the app was first launched in the U.S., owns stakes in both the creators of Pokemon, The Pokemon Company and game developer of "Pokemon Go," Niantic.
So far, the app is available in the U.S., Australia, New Zealand and Canada as well as many European countries, and most recently Japan.
McDonald's Holdings shares closed up 4.17 percent at 3,620 yen, paring some of nearly 8 percent gains in morning trade. The fast-food company reportedly sponsored the game in Japan, with its stores becoming part of the game as "gyms" where the Pokemon characters can train.
Japan's National Center for Incident Readiness and Strategy for Cybersecurity on Thursday issued a memo containing nine instructions in Japanese to users about "Pokemon Go." Reuters reported the instructions ranged from advising them not to use their real names to warning gamers over fake apps.
The Nikkei 225 closed down 182.97 points, or 1.09 percent, at 16,627.25, with stocks likely under pressure from a relatively stronger yen. For the week, the Japanese benchmark index climbed 0.78 percent.
The Japanese yen strengthened against the dollar overnight, with the currency pair trading at 106.03 on Friday afternoon, compared with levels near 107.15 on Thursday afternoon local time and near 100 two weeks earlier.
The spike in the yen came after Bank of Japan Governor Haruhiko Kuroda, in a BBC interview broadcast on Thursday, ruled out the possibility of "helicopter money" - or essentially printing money and distributing payouts - to tackle deflation in Japan, amid building expectations that policymakers were gearing up to introduce more stimulus.
The date the interview was conducted was not immediately clear, but since then the Wall Street Journal reported it to have been recorded in mid-June.
"The fact we've only seen a modest recovery in the [currency] pair suggests traders see very little appetite for this uber-unconventional policy change," said Chris Weston, chief market strategist at brokerage IG.
Previously, Japan's Kyodo News reported, citing sources close to the matter, that the Japanese government was compiling a stimulus package of at least 20 trillion yen ($188 billion) to help the domestic economy emerge from deflation, and to fend off possible adverse effects from Brexit.
In Hong Kong, the Hang Seng index was lower by 0.31 percent in late-afternoon trade. Chinese mainland markets were off, with the Shanghai composite closing down 26.58 points, or 0.87 percent, at 3,012.43, and the Shenzhen composite was lower by 18.61 points, or 0.91 percent, at 2,019.56.
Oil prices were fell on Friday afternoon Asia time, after dropping more than 2 percent on Thursday on the back of growing inventories of gasoline and other oil products, Reuters reported.