Wall Street will be watching Twitter's quarterly earnings report on Tuesday for evidence the company can defy skeptics and revive user growth in a market loaded with social apps and messaging services.
Following a brutal 13-month stretch that's seen the abrupt departure of former CEO Dick Costolo and the challenged return of co-founder Jack Dorsey, Twitter is trying to reignite investor enthusiasm through a focus on new products and partnerships with big players in media and entertainment.
The company recently sealed a deal to host a live video stream of CBS News' 2016 Republican and Democratic National Convention coverage. Twitter also won the right to stream Thursday night NFL games, and earlier this month tennis fans used the social media site to watch Wimbledon.
None of these new ventures will matter if Twitter can't boost traffic. Growth in monthly active users, the metric most watched by Wall Street, has plateaued in recent quarters. For the second quarter, analysts expect a meager 2.6 percent increase in MAUs to 312 million from 304 million a year earlier, according to data obtained by FactSet.
"Twitter's biggest mistake was not innovating rapidly enough," said Josh March, CEO of social customer engagement platform Conversocial, in an interview. "User growth stalled because of this, but over the last year Jack has tried to change that around."