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Under Armour fell as much as 5% today following its mixed second quarter earnings results.
The company's earnings and revenue were in-line with analyst estimates, but profit fell 57%, and for the first time in more than 7 years the company's sales growth fell below 20%.
The bankruptcy of Under Armour-retailer Sports Authority also weighed on the company's bottom line.
One bright spot, however, was footwear.
Sneaker sales were up 58%, in large part due to Stephen Curry's endorsement.
As the Baltimore-based company continues to spend top dollar to drive sales growth and compete with competitors, should investors buy the stock now? "Mad Money" host Jim Cramer joined the "Halftime Report " experts to talk if now's the time to get in the game and buy Under Armour.
Jim Cramer believes Under Armour CEO Kevin Plank is using too much of the company's money to push sales.
"I just feel like this is a guy [Plank] who is spending too much money to get these inline sales, doesn't cut it for me," he said.
TIAA Global Asset Management Portfolio Manager Stephanie Link agrees with Cramer and thinks now is not the time to buy.
"They just delivered inline sales with gross margins going down, so there's zero operating leverage, and you have tons of competition. It's only getting worse," said Link.
Trader Joe Terranova argues that there may be hope for the stock. "If it goes in the mid-30's I think you want to own it. You can control the margins. You can improve the margins. I like the inventory side of this. They're going in the right direction," he Terranova.
Under Armour is up 4% year to date.