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Trading Twitter ahead of earnings

This quarter marks one year with Jack Dorsey once again at the helm of Twitter.

And it's been anything but smooth sailing.

Despite inking a number of partnerships -- including with the NFL and the NHL -- the stock is still down 45% over the past year.

Growth woes and monetization concerns continue to weigh on Twitter's bottom line.

When the company reports earnings today after the bell investors will be closely watching the company's monthly-active-users number -- an important metric for social-media companies -- as well as any indication that Twitter could be eyeing a takeover.

"Mad Money" host Jim Cramer joined the "Halftime Report" experts to trade Twitter ahead of the closing bell.

Trader disclosure: On July 26, 2016 the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Halftime Report" were owned by the "Halftime Report" traders:

Pete Najarian: Long Stock: AAPL, BAC, BMY, CSCO,DIS, DISCA, GE, KMI, KMI.A, KO, LUX, MRK, PEP, PFE, VIAB Long Calls: AAL, AKS,AMJ, ANF, CHK, CIT, CLF, COP, DAL, DVN, GILD, GPS, HALO, HOG, INTC, KGC, LLY,MAS, MCD, MPEL, MRO, MT, MU, NGD, NTAP, P, PG, SCHW, SLV, SLW, TMUS, VLO, XLE,YELP Puts: CS, NLY, EEM

Stephanie Link: Long AAPL, AGN, AMZN, APC, AVGO,BAC, C, CAG, CAT, CB, CSCO, CVX, DOW, EBAY, EL, ESRX, FB, GOOG, GOOGL, GS, HON,INTC, JPM, LEA, LLY, LOW, LPX, LRCX, MDLZ, MGM, MSFT, PG, PM, PPG, RTN, SLB,STI, SWK, TGT, UNH, UPS, URI, V, WBA, WBC, WFC, WHR, YUM

Joe Terranova: Long VRTS