We've all been there. Countless hours spent scouring the wine aisle, trying to find the perfect bottle based on a label and price alone. Wouldn't it be nice to have a personal sommelier, making suggestions based on your taste preferences? Naturally, there's now an app for that.
From your smartphone, Wine Ring uses an advanced algorithm to learn what types of wine you'd rate "love, like, so-so or dislike," and recommends bottles based on your tastes. While there are other wine apps on the market, it's the first to use technology to make suggestions based on individual preferences alone.
Inspired by a new era of technology, the company's founders designed the app with artificial intelligence and machine learning in mind.
"I am extremely excited and hopeful about artificial intelligence and the good that it can bring to the world," said Pam Dillon, co-founder and CEO of Wine Ring. "Together we are creating a landscape — a whole new way of thinking about how we can bring to bear technology — in the context of making these recommendations."
Wine Ring's patented technology compiles a consumer's preferences as one tastes and rates wines. The app makes recommendations based on likes and dislikes, and it builds a user profile that updates each time a new wine is rated. Just as you might use Netflix to find a new TV series to binge-watch, Wine Ring will select a new chardonnay or pinot noir for you to try, but more importantly one that pleases your taste buds.
Dillon spent 15 years on Wall Street before becoming more interested in hospitality and consumer retail. She and co-founder Andrew Sussman then decided they wanted to create a product that could give customers exactly what they wanted, "Where any individual can determine for himself or herself how they feel about a product — how they feel about a consumer experience that they're having — with [Wine Ring's] point of entry being wine," Dillon said.
Now, instead of going into a restaurant and looking at a wine list to try to figure out what you're going to have that night, you have technology to guide you, Dillon explained. "And this doesn't mean you have to make a decision based solely on the technology, but you're using it as a tool."