Smartphone users love social media, and they love watching videos even more, so what could be better than an app that offers the best of both worlds?
Wheel Video, which launched last month, has ambitions to change the way mobile users film, edit and share video content. The collaborative app allows a person to create a video clip, then forward it to another user, who then adds on his or her own video. It creates a continuous story that just keeps rolling from one user to the other — hence the name "Wheel."
Video is quickly becoming the internet's medium of choice, and that means developers of social media platforms need to think differently about how content will be created and shared, Wheel Video's CEO and founder Paul Boukadakis told CNBC in a recent interview.
Existing video top dogs like Snapchat and Instagram "were only built for the individual storyteller," Boukadakis said.
"As creative individuals, we saw countless POV's arising out of shared experiences, yet no innovative and easy way of unifying them," he said, adding that videos on traditional networks function like closed systems. "We wanted to shift the creative focus from 'me' to 'we.'"