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The NFL to launch on Snapchat's 'Discover' platform

Jaap Arriens | NurPhoto | Getty Images

The National Football League announced on Tuesday that it will start getting featured on Snapchat's "Discover" channel, and struck a deal for an extended partnership with the social media company.

The NFL, the first sports league to launch content on the Discover platform, will start creating programmed videos and photos for sports fans, according to a Tuesday release. Fans can add live stories for all 256 regular season games, or submit content to an all-user accessible feed, and view "inside access" content, said the release.

The two companies will partner to create geofilters, or location-based art, for all 32 NFL clubs, practice facilities, stadiums and select sponsored venues.

"We're excited to expand our partnership with Snapchat, delivering compelling NFL content to a platform where millions of our fans around the world interact on a daily basis. The launch of the NFL on Discover will provide a key touch point to follow storylines throughout the week, and the expansion of Live Stories will provide fans with a unique perspective of the excitement in and around our stadiums at every game all season-long, " said Blake Stuchin, the NFL's director of digital media business development.

The social media-savvy NFL struck a deal with Twitter to release 10 live streams for the upcoming season's games earlier in June. Twitter outbid companies like Facebook, Verizon, Yahoo and