Pro Analysis

After 'lost decade', P&G is a buy here: Deutsche Bank

Procter & Gamble's Tide
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Procter & Gamble's Tide

A pick-up in organic growth for Procter & Gamble will spark new interest in the stock, sending the shares at least 10 percent higher from here, Deutsche Bank predicts.

"Coming out of its lost decade, P&G is starting to inject its own version of fiscal stimulus to its business and categories — using clear earnings flexibility to reinvest behind focused portfolio to expand categories and market share, even if it tempers short-term EPS growth," wrote Deutsche Bank analyst Bill Schmitz in a note to clients Tuesday.