Nike is getting out of the golf equipment business, a surprising announcement Wednesday that is sure to send Tiger Woods, Rory McIlroy and other players searching for new clubs and golf balls next season.
Nike said it would stop making clubs, golf balls and golf bags, instead devoting its resources to shoes and apparel, longs its strength in the golf marketplace.
"We're committed to being the undisputed leader in golf footwear and apparel," said Trevor Edwards, president of Nike Brand. "We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf."
Woods has been with Nike since he turned pro in 1996 with that "Hello, World" advertisement, and he remains the most famous figure among Nike golfers. The Beaverton, Oregon-based company also signed Rory McIlroy in a splashy announcement in Abu Dhabi to start the 2013 season.
Woods has gone more than a year without playing because of back surgeries, though his agent at Excel Sports Management said he would remain "the iconic ambassador" for Nike Golf, just with a smaller group of products.