The 26th Summer Olympic Games are set to kick off in just over 24 hours.
Athletes from 205 countries will compete in 306 events across 42 sports disciplines in Rio de Janeiro, Brazil.
But the games aren't only for athletes and spectators.
While Olympians log hours in the gym, pool, or on the field, the games' sponsors vie for attention and traction on the world's biggest stage.
The Olympics are perhaps especially important for sports brands since it is a chance for the public to see the world's best athletes wearing the world's most sophisticated performance gear.
The "Halftime Report" experts may not be making the podium in Rio, but they picked their own gold, silver, and bronze winners in the athletic apparel Olympic sponsorship showdown.