When the Olympic Games begin Friday, the athletes representing their countries in Rio de Janeiro this year won't be the only ones center stage.
Their outfits will get a chance to shine as well, offering the athletes a way to showcase their patriotism as they kick off the event.
To create the looks, fashion designers had to find ways to incorporate the respective countries' heritage while also creating practical clothes to fit athletic builds and withstand the Brazilian weather.
Some designs are already generating criticism on social media, while others have drawn praise.
See below for some of the most talked-about looks for the games: