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Olympic athletes and fans are continuously posting on their social media accounts, while Facebook is making the most out of the games.
Facebook Vice President of Latin America Diego Dzodan said the event is a "positive opportunity for the company."
Facebook is pushing for more original content on its site and is now testing a new open-camera feature in its mobile app. The camera is located at the top of the app's news feed and allows users to access filters, stickers and frames. The feature is only available to Facebook users in Canada and Brazil.
Dzodan said that the Olympic opening ceremony offered some "interesting numbers" from Brazilian Facebook users.
"During the event, there were 52 million people interacting on Facebook around the Olympic Games, generating 109 million interactions," Dzodan said.
Almost 100 percent of the people in Brazil with internet access have Facebook accounts. Ninety percent of those users have the Facebook mobile app.
Dzodan also said the Olympics are a good indicator of how people are viewing Brazil's recession and that Facebook is optimistic about what advertisers the games will bring.
"Brazilians love Facebook, and we like this country. We have a very long-term perspective on the country. We remain super positive on the prospects for Facebook and Instagram," Dzodan said. "You see that optimism in big advertisers leveraging Facebook and Instagram, and even in small-businesses owners."
Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through the year 2032.